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New Post 12/08/2008 14:36
  Fi
3435 posts
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Unconventional face of Camp Cosmetics 
Modified By Fi  on 12/08/2008 16:10:25)

 

CAMP Cosmetics has found an unconventional celebrity endorsement in the face of famous New York transsexual Amanda Lepore.

The star is claimed to be the first transsexual to have her own make-up line.

The Chicago-based company CAMP, which stands for Cosmetics and Makeup Professionals, runs on the slogan ‘Women are born beautiful…we make them pretty’ and errs towards to the lighter, more enjoyable side of the multi-billion dollar industry.

The Lepore limited collection includes a signature red lipstick called Lepore Red, Lepore Champagne for the cheeks and an eye palette aptly named Lepore Metamorphosis.

Currently the limited collection is available on CAMP’s website at http://www.campcosmetics.com/home/home.htm, however the full collection will be launched in the company’s boutiques early next year.

Source: Cosmetics Design Europe website 12.8.08

 


Fi - Forum Host
 
New Post 29/08/2008 11:17
  SashaMichelson
22 posts
8th Rank Poster




Re: Unconventional face of Camp Cosmetics 

Apart from "transsexual" audience, I wonder what is the success ratio?

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