Today's Sunday Mirror has revealed that Pop star Sophie Ellis-Bextor is the new face of Rimmel make-up as supermodel Kate Moss takes a back seat.
The cosmetics giant wanted a younger model than 34-year-old Kate to pitch for the teen and twenty-something market. However, as Sophie (aged 29) is only 5 years younger than Kate she can't be said to really represent 'youth' can she?
Sophie is set to star in her first ad this summer. The daughter of Eighties Blue Peter presenter Janet Ellis beat rivals including T4 host Alexa Chung, 24, and Bond girl Gemma Arterton, 22. A source said: "Kate Moss has been fantastic but Rimmel wanted a new, fresh face. Sophie was the obvious choice. She is sexy and savvy with flawless skin and bags of attitude. She's admired by young girls, she's also a yummy mummy and men think she's gorgeous."
The firm added: "Kate will remain the face of the brand along with a larger scope of models who reach a broader range of markets."