For years I used regular soap and water on my face and couldn't figure out why my skin would feel dry at times.  I then began experimenting with cleansers.  I experimented with brands from Avon to Clinique.  I found that there were differences in the cleansers.  Some left my face dry and tight and others left it smooth and moisturized.  Once I settled in on a cleanser, it was recommended to try the corresponding toner and moisturizing lotion.  I did that  and realized a huge difference in my skin.  The system that I found worked best for me is an Avon line. Whatever you find works best for you, I recommend that you use the complete line (cleanser, toner, and moisturizing lotion) and try to avoid mixing brands.