My bestfriend would nip into the beauty stores on her break and do this, she would literally get bags full of samples and then put them in party bags at her kiddie birthday parties etc. She too would go in and say that it was someones birthday and was wanting to try it before she bought it, she would also head over to the mens counter and say that she was wanting to buy her boyfriend a present but couldnt decide on what.
She found the most successful counters were the mens aftershave, they were always willing to pass over a handful and on the womens perfume. So many times they say they have ran out when they just cant be bothered or are having a bad day, I remember seeing them open the drawer to the free samples and there were hundreds!