The Carolina Herrera 212Sexy commercial will be run before the movie and fragrance samples will be given to the audience as they exit.

The promotion will take place in ten Vue cinemas around the UK throughout the opening weekend.

Cinemagoers will be greeted celebrity style with a red carpet and paparazzi. In addition, they will be invited to pose in front of a New York backdrop and enter into a competition to find the best pose, for the chance to win luxury flights to New York.

I've contacted the Puig Beauty and Fashion Group to find out which cinemas will be doing the promotion as the press release/Vue website doesn't say.

I'll keep everyone posted.