30 Days of Fashion & Beauty is a stylish month-long, multi-media spectacular, which will involve some of the world’s leading fashion and beauty brands and is planned to reach more than 10 million women across the UK.
Launching on 1 September 2008, the fashion and beauty festival will be jam packed with amazing events across the country every day for the month.
Advertisers are also being offered fantastic sponsorship opportunities from in-store shopping competitions, fashion shows and blogs, to cocktail parties, fashion workshops, tickets to events and consumer makeovers.
Money raised from 30 Days of Fashion & Beauty will be donated to the UK’s leading breast cancer charities.
As part of the festival, leading photographer Mary McCartney has also agreed to produce an exhibition of iconic photographs to celebrate what fashion and beauty means to the British consumer. A selection of the photographs will be auctioned for charity at a glittering party during London Fashion Week. The exhibition will then be open to the public at a London gallery.
30 Days of Fashion & Beauty will be supported online and by a massive integrated marketing campaign including editorial coverage and major fashion and beauty supplements across all participating NatMag titles.
The National Magazine Company, the Hearst Corporation’s principal business in the UK, is one of the largest magazine and website publishers in the country.
Titles involved in the project include Harper’s Bazaar, Esquire, Cosmopolitan, SHE, Company, Prima, Good Housekeeping, Zest, Reveal, Best, Cosmo Bride, You and Your Wedding and Men’s Health. Participating websites will include Handbag.com, cosmopolitan.co.uk and allaboutyou.com.
NatMag’s Managing Director, Jessica Burley, says, “30 Days of Fashion and Beauty is a celebration of fashion and beauty that provides a unique multi-media, cross-platform opportunity for advertisers to engage with audiences. We’ll be using the power of our titles and brand loyalty to create distinctive and exciting opportunities and are talking to our key partners about ways they can get involved in this huge project.”
NatMag’s Chief Executive, Duncan Edwards, says, “30 Days of Fashion and Beauty is a concept inspired by a similar initiative launched by the Hearst Corporation in New York in 2006. It was so popular that is it now a permanent annual fixture in New York, Los Angeles and Chicago. Earlier this year, our joint-venture partner ACP Magazines in Australia also ran a similar month-long event which was hugely successful. Following this terrific track record, we’ve decided to bring this dynamic concept to the UK for 2008.”
Fashion and beauty is core to many of NatMag’s magazine titles’ editorial offering. This festival is designed to celebrate the passions and interests of readers and the industry at large.
Specific events and sponsors are to be confirmed nearer the time and BSS will keep you up to date with all the latest news regarding the festival.