After going out of business a couple of months ago, UK teen natural skin care brand Young and Pure has been bought by ethical cosmetics brand Beauty Without Cruelty (BWC).

The acquisition will allow BWC to expand its customer base to the youth market.

Since the 1970s, BWC has been pioneering cruelty-free beauty products with a focus on quality control and ethical formulation development.

Young and Pure is also a supporter of ethical movements such as the removal of potentially harmful ingredients in products and is 100% vegan, which is why Tim Green, director of BWC, feels that Young and Pure is a good fit for his company.

“We are excited by this opportunity to provide an enhanced ethical offering for our customers and we commend the founder of Young and Pure for her achievements in promoting ethical skin care.”

Source: Cosmetics International website 25 June 2009