Elixir Press Ltd, has announced the launch of ELIXIR International, the world’s first quarterly super glossy consumer magazine, totally focused on the booming market in anti-ageing services and products.

The 200-page perfect bound quarterly will go on sale in the UK (WH Smiths, Borders, Tesco, independent newsagents) and internationally in October with a cover price of £3.80.  It will also be distributed free to spas, cruise ships, luxury hotels, gyms, airport business lounges, on private charter jets and international sales through on-line subscription.

The paper quality and size of the magazine will be exactly the same as that of Vogue magazine. ELIXIR International will also be published online to meet the demand of both internet readers and advertisers.

Publisher Oskar Keysell said: “Today’s consumers want to know about the latest products and the science behind them so we will meet their needs with intelligent and sophisticated news and features on anti-ageing products and services from around the globe. There is absolutely no other magazine on the market like this.

"ELIXIR International is about a sophisticated anti-ageing lifestyle which includes taking preventative health protocols to stay healthy for longer, with the added bonus that you look better too. But this lifestyle may also be reflected by your home, its décor and even the type of car that your drive and the way you dress.”

Source: Elixir Press Ltd press release 21.8.08