Ruby & Millie is developing a cosmetics range for Scarlett & Crimson, a tween licence co-owned and run by Coolabi.

Scarlett & Crimson is aimed at girls aged 10-14, with an edgy, non-conformist, individual attitude. The cosmetics, therefore, will be designed to appeal to their very individual sense of style.

“Individuality and friendship are two key values in the Scarlett & Crimson brand and Ruby & Millie epitomise those qualities. We are thrilled to be working with them,” said Janet Woodward, Coolabi’s head of licensing.”

The products will go into high street retailers in autumn 2009 to coincide with the first titles issued in a Scarlett & Crimson publishing programme.

Source: Cosmetics International website 21.8.08