i agree that the image has obviously been photoshopped as are all other magazine images but i think there is definately a gap in the market when i comes to pale skin. Nicola from girls aloud has recently brought out a pale skin range of makeup called dainty doll, the makeup is great quality and the colours really work well with rather pale, scottish skin like myself. However i do also like to get the bronzer out and give myself a glow when its necessary!
the magic of makeup is that you can be pale and interesting one day and bronzed and glamourous the next!! 