A cream is basically a very fine mixture of oil and water and is a convenient way of applying oil to the skin. If you put a lot of oil into a cream it is better for the skin but it can take a long time to soak in and can be sticky and inconvenient to apply. For this reason, a cream that is going to be used during the day will be formulated to have a relatively low level of oil. At night you can apply more oil as you will have all night for it work.
That is it in a nutshell.